Friday, 23 November 2012

Target Audience Member Profile And Marketing.

Member Profile-


Name- Lara Tilbury
Age- 16
Hometown- Saudi Arabia (borders at school)
Likes and interests- Cartoons (including invader zim), Drawing, Grey's Anatomy, Baking, Playing musical instruments, Socializing with friends, Tumblr.
Dislikes- Being stress, Loud noises and sounds, Young, loud children, Hot weather, Being ill.
What brands to they wear?- Jo Brown, Billabong, DC, Lee Cooper, Etnities, Matalan.
What media do they consume?- News podcasts, Magazines, Live streams, Blogs. 
What TV shows do they watch?- Invader Zim, Adventure Time, Grey's Anatomy, Walking Dead.
What music do they listen to?- Anything, Mostly up to date music, Owl City. 

Marketing- 

How and where will you market your film?- Online, facebook and twitter. This is because my primary demographic is 16-25 years old and they typically spend most of their free time interacting on social network sites. 
The film and programs that i would advertise my film opening for and between would be- 
Films- Crime and drama genre films, such as James Bond, Green Street, Kidulthood and Trainspotting.
TV programs- TV programes that people aged 16-25 would watch, to promote to that target audience. (E4) Misfits, Skins, Hollyoaks etc. (ITV) Celebrity Juice, X Factor etc.
When would you advertise this film opening in a cinema?- Half term/holidays/weekends because this is when our target audience would usually see a film. 

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